Friday, October 15, 2010

Buy this book today and save some lives.

Buy Age of Conversation 3 TODAY
(We're heading for Amazon's Top Selling List) with all proceeds to
charity: water

Buy Age of Conversation 3 today

Today is Blog Action Day for Water and it's also a call to action to get this book onto the Top Sellers' List at Amazon!

I'ts important that you realise three things:

1) This book is an amazing resource for anyone using social media for marketing. When I say it's my book - it's not written by me, I'm simply one of 171 authors who created a 400-word contribution. I've ordered my copy today.

2) You need to buy your copy TODAY to ensure we raise the maximum amount of money, and get the maximum amount of attention. We're aiming to get onto the Amazon Top selling books list.

3) All proceeds go to charity:water, where 100% of public donations directly fund water projects.

Amazingly, just $20 can give one person clean water for 20 years. An average water project costs $5,000 and can serve 250 people with clean, safe water – so purchasing a copy of the Age of Conversation 3 really can make a difference to someone’s life!

Age of Conversation 3 captures the distinct shift from social media as a hypothetical consumer loyalty tool, as it was considered only a little more than a year ago, to its current state as a staple in the modern marketing toolbox. Although the book covers more than just social media, the topic is ubiquitous among the book’s 10 sections: At the Coalface; Identities, Friends and Trusted Strangers; Conversational Branding; Measurement; Corporate Conversations; In the Boardroom; Innovation and Execution; Influence; Getting to Work; and Pitching Social Media.

“We have seen an incredible shift in the role of social media over the past three years. It has moved from an outlier in the marketing mix to one of the strategic pillars of any corporate marketing or branding exercise,” said Drew McLellan. “And it doesn’t end there,” adds Gavin Heaton. “As the many authors of this new book explain, the focus may be on conversation, but you can’t participate in a conversation from the sidelines. It’s all about participation. And this book provides you with 171 lessons in this new art”.

These are the 10 sections in the book: -

  1. At the Coalface

  2. Identities, Friends and Trusted Strangers

  3. Conversational Branding

  4. Measurement (You'll find my contribution here)

  5. Corporate Conversations

  6. In the Boardroom

  7. Innovation and Execution

  8. Influence

  9. Getting to Work

  10. Pitching Social Media.

The first Age of Conversation raised nearly $15,000 for Variety, the international children’s charity, and the Age of Conversation 2 raised a further $10,000 for Variety. This year’s proceeds will be donated charity: water.

If you'd like to support this by tweeting, donating, or blogging, please see the resources at Age of Conversation 3.

Friday, August 10, 2007

I am the Digital Biographer

I am now officially the Digital Biographer. According to the BBC. I was interviewed by the BBC’s technology correspondent last week, with the results appearing today. The article focuses on my work for Thomas Power at Ecademy who reveals that I am the “digital biographer” who helps to manage his online presence.

I am glad I managed to embed the phrase “digital biographer” in the mind of the interviewer, and delighted it made its way into the headline. It does sound a little more literary and glamorous than ‘blog butler’ or ‘cyberspace concierge’ I think!

>> Read the full article at the BBC Web Site

>> Digital Biographer Blog